Google Analytics Referral Exclusions – All and More by Semalt Expert

It would not be wrong to say that Google Analytics is one of the strongest and most comprehensive tools to track all types of traffic sources. It makes sure that the visitors coming to your site are real people, not the bots and botnets that may harm your website within a few days. You can generate traffic through social media websites, advertisements, email marketing or direct traffic from search engine. For this, you would have to write eye-catching and informative content and insert your link to social media sites to attract a large number of people.

While the basics of Google Analytics are easy to understand, you should pay attention to how to configure the sites based on the nature of your business. Google has provided its users with a lot of tips, tricks, and information and that's a good thing to learn from its online tutorials. In fact, all of us can configure and reconfigure the channels and their systems.

Jason Adler, the Customer Success Manager of Semalt, has talked here about how referral exclusion works, what types of domains need to be excluded and how to configure referral exclusion lists.

How Google Analytics Referral Exclusion works

The Google Analytics referral exclusion works exactly as Google has described it. It will exclude the traffic recorded from several domains in your referral report. That means you cannot generate traffic from those sources. The process works when you adjust your settings in the referral option and block the domains from where you don't want to get views. Excluding those links from your referral will ensure that your site gets quality traffic and their sources are legitimate. It is also important to determine how many sessions your website needs. It means if you exclude traffic from some domains, then the visitors from those links won't be able to open your sites. For example, if your site's URL is abc.com, then you can activate the Google Analytics Referral Exclusions list. Visitors from social media especially Facebook and Twitter will land your website, but their visits won't be counted towards your AdSense earning.

What domains should be excluded?

You should exclude all those domains which are non-genuine or look bad. There are two cases when you want some domains to get excluded. First of all, you should check and block all unfamiliar, thirty-party domains and their affiliate links. If people from those third-party links will visit your website, they will not be able to create any problem for you. This applies to all third-party websites and domain names. You would have to be assured of their legitimacy and authenticity otherwise there is no need to take a risk. You should also block the domains with multiple links. In case, your website has links to a large number of sites in the form of guest posts, you should navigate between them and check which sites are good to go with. All those domains that look unauthentic should be blocked to stay safe on the internet.

Configure Google Analytics Referral Exclusion

You should configure Google Analytics referral exclusion by adding new domain names to your referral exclusion list. For this, you should make a list of all those domains and disable their links in the admin section of Google Analytics.

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